And in Wifey world - while everybody beyond looks to change and its instrument Nick Clegg - the Berwick UKIP candidate Michael Weatheritt has a different approach. Mr Weatheritt, a 60-year-old self-employed bricklayer has two campaign priorities for the region - more jobs paying above the national minimum wage(fair enough) and a local crematorium to serve north Northumberland. It has to be a vote winner.
Thus far, Mr Weatheritt has peaked at 7.5% of the vote (or 135 of them if you are being picky) in a local district council election. This time he's hoping for greater things.
The nearest crematorium he claims is a 30 mile drive away in Blyth and across the main East Coast railway line. If the barriers come down at the wrong time, the hearse can be separated from the mourners following the coffin in their own cars. Mr Weatheritt makes the point this can be upsetting.
If I was cleverer I could construct a metaphor about mortality and eternity but it's beyond me at this point in the campaign. I do wonder though whether the bigger parties are missing a trick - "Vote Tory for The Right Place To Go When You Die", "Rest Easy With Labour" or even "Nick Says Burn Baby Burn".